• Online Marketing versus Traditional Marketing


    With the world coming on-line, advertisers have made the internet their new podium to display various services and products. The growing popularity of the internet compels entrepreneurs to recognise internet marketing more lucrative as compared to the traditional marketing methods. Hence on-line marketing poses a threat to the long reigned print and media marketing techniques.   Know more...

    Google Panda Update


    The new twist that Google adds in your SEO story is the Panda Update. Also known as Farmer, this major update installed by Google aims to identify low-quality sites from high quality sites. As per Google the low quality sites are those that have content that could be useful for the query the users seeks to resolve but they may not provide the best user experience. Google calls this the high quality sites algorithm”. Currently Google has implemented these changes on all English language queries only and made a few minor changes as well.    Know more...

    Does Facebook really help?

    Social media is no rocket science. It is basically listening to what people have to say about you and act accordingly. In today’s world, millions of people consider Facebook to be the ultimate mantra for online branding success. By now, many corporations have realized the huge potential of social networking and have started advertising their organizations on various social networking sites. But is Facebook really the ultimate social networking platform? This was what was considered some time back but now, people have started looking at this scenario in a different light. This magnanimous change of opinion has been brought about by the recent ugly Vodafone-Facebook spat.    Know more...








Latest blog posts

  • Online Marketing versus Traditional Marketing

    With Online Marketing, the results of your marketing spends can be measured and optimized as against traditional marketing platforms such as Television and Print. Online Marketing is cost effective, is easily scalable and the benefits are immense. Will this be the ultimate marketing tool?

  • Google Panda Update

    Google constantly updates its search algorithm to give its users clean and spam free results. Google Farmer or better known as Google Panda is the latest algorithm update that challenges SEO practices in the quest to rank high on its search result pages.

  • Does Facebook really help?

    With millions of people spending more and more time on Facebook, Social Media advertising is being perceived to be the new mantra for online branding success. But the ugly Vodafone – Facebook episode has brought in a new perspective.

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