Email Promotions Top
What is Email Marketing
Email marketing is another form of on-line marketing that is effective yet inexpensive. It comes under the direct
marketing category that enables you to reach a huge audience by simply sending emails messages. The content of the
email messages is based on promotional and sales oriented information like promoting a new product or service,
announcing the launch of a new product or service, advertising or informing of offers and deals.
Email marketing is an effective way of persuading the customers and prospects to keep coming back to your website.
With the use of attractive, professional-looking email communication you can constantly stay in touch with your
customers and build strong client relations as well. It's better and more effective than regular email.
Email messages can be linked back to your website and integrated with sophisticated campaign management tools that
help monitor Click through Rates and other measures which define the success of the campaign.
Ryzeup employs an Email Marketing team that has the expertise to design very attractive and convincing HTML emails for
our clients. Also our team of experts is experienced in launching and managing successful email campaigns.
Why use Email Marketing Top
There are a number of reasons why a growing and a well established organisation should seek to implement the process
of Email Marketing. A few of which we have listed below –
Effective customer communication:
Email marketing lets you drive the communication process with your clients and keep in touch with them, so you’re
in control. Also you can watch out for the feedback you receive on services you offer almost instantly, this keeps
you updated of your performance as well. Email campaigns will help in driving quality traffic to your website
and will build customer loyalty.
Immediate response:
As compared to other forms of offline media communication such as television, radio or even print response times
from Emails Campaigns are almost instantaneous. Email messages are carved with effective calls to action and a
targeted email list, results can be fantastic. A strategically designed Email Campaign can respond within a
couple of days.
Target segmented:
Based on client profiles and their online behaviour, you can segment your email list. You can now customize the
email content based on your client’s requirements. As you send more relevant and targeted messages to
them you will get higher conversions.
More referrals:
Email newsletters are easy to forward to other people. So your loyal customers can send their contacts a glimpse
into your business. It's easy for the new prospects to sign up for your mailing list when you put our "Join My
Mailing List" button on your web site. And through regular communication, you'll turn those interested prospects
into additional loyal customers.
Measurable:
The effectiveness of Email campaigns is easily measurable. You can track who opened your emails, who forwarded them
to friends, and even who you need to resend them to. You can also tell who clicked on which links in your emails,
allowing you to understand what people are interested in reading about, and design your content to get the best
response and most business.
Inexpensive:
With no print, stamps and envelopes to stuff, you save on paper and postage; also the resources involved in terms of
time and cost, to produce an email campaign is much lower than that of print and direct mail. Email marketing is
20 times more cost effective than direct mail.
Easy to implement:
We implement simple email programmes for our clients with web-based professional HTML templates with list
segmentation and targeting capabilities, automatic tracking and reporting capabilities. All of these are
easy to implement and use and do not require highly technical resources.
Email Campaign Benefits Top
Email marketing is an interactive and cost effective method of driving your sales campaign. There are a host of
benefits that you can get from Email Marketing. Our Email marketing experts develop fantastic Email Campaign for
clients that:
• Boost Sales Conversion: Our effective promotional mails will help
you convert browsers into shoppers. Someone thinking of buying services that you offer can convert to a sale by
providing relevant information regularly.
• Maximize Sales per Customer: Engaging a new customer may cost you
6 to 7 times more than retaining an existing customer. Through our strategized email messages you can not only
develop new clients but maintain the existing clientele. An effective email newsletter campaign will keep your
existing clients remember you and improve the chances of repeat sales.
• Add more Customers: We make sure that the content of the email
message is engaging and exciting enough to create a buzz after the recipient is compelled to share it. This can
have a viral effect and soon you will find new customers wanting to sign-up to your email list.
Email Marketing Packages Top
At Ryzeup we treat every project as an individual campaign and give the kind of approach that will yield maximum benefits
Email Marketing involves research of your services, developing content for effective promotion, segmenting email list and many more nuances to start off with. All this is a typical process we adopt for improving conversions; however, this basic process is subject to your business type, the email list segmentation you want, the competition you face and any special requirement you have.
We are bound to treat every project with a different approach as we promise quality. Get in touch with us if you wish us to devise a comprehensive email marketing strategy for your brand.
