• Google Marketing

    Make it easy for visitors to play around!

    A website is of no use if the user does not find it easy to use. The recent sites are mostly customized to suit the usage of visitors of any category, but they could do better with a little fixing here and there. Tweaking up your site for better usability has a major impact on the conversion rate. If a potential client finds the site user friendly, the lead is converted to sale.

    Web Usability comprises of issues that can affect the browsing experience of the visitor on your website. These issues could consist of ease of learning, efficiency of use, error frequency and severity and satisfaction. The frequent problems that the visitor could encounter are –

    • Confusing navigation
    • Slow downloading times
    • Difficulty for first-time users to navigate through required information
    • Inordinate length of time to accomplish tasks
    • Frequency of errors in the system
    • Lack of satisfaction with the overall browsing experience

    Our team applies methods to improve the usability of your site that are focused on effectiveness, user-friendliness, search-ability and user satisfaction. With these prime objectives our experts appraise your site with a set of predefined usability tools. We work on the following areas to Evaluate and Improve your Website Usability:

    Site Navigation and Interactivity Analysis:

    • Information architecture
    • Link Structure and Menu placement
    • Wigets, Forms and Controls

    Functionality –

    • Web graphics and Animation
    • Layout, Fonts, Colours
    • Visual effects and Placement

    Content and Functionality Analysis:

    • Consistency across all the pages of the site
    • Literature style and convert overview
    • Shopping Cart process review

    Site Accessibility Analysis:

    • Page download times
    • Accessibility validity

    The above outlined process will help your website boost its conversion rates as it will determine what you need to know about the actual usage of your site and how well your website is operating.

    What the RyzeUp Web Usability Analysis can do for you –

    • Improve consistency in navigation
    • Enhance your site visitor’s browsing experience
    • Improve download times
    • Optimize shopping cart process flow
    • Convert happy visitors into loyal customers
    • Reduce site maintenance costs








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